Interview: Natasha Russell - "It's a world of content 'on-demand'. I see opportunities. I see real changes in the vision for and experience of events."
Natasha Russell is a freelance events producer based in Cheltenham. Collaborative, fearless, and super-friendly, her clients include the London Evening Standard Film Awards, Amnesty Media Awards, Nike and Adidas. We worked together on the GCVA Conference in March just as the COVID-19 pandemic hit. I asked her how it has affected her business and how companies can future-proof their events.
What do you do?
I am an events producer, working on corporate events as well as festivals and mass participation. I have been self-employed since 2012 but last year moved to operate as a limited company, as most agencies and clients prefer this. I live and breathe events. For the past 15 years, I’ve worked first-hand at every level of event management and production.
How has your business been affected by COVID-19?
I had two big jobs before the pandemic hit. Initially, it was just extra insurance precautions and additional sanitation measures. Since then, most events have been cancelled. A few have been…