Welcome to the Shift - a home for walking writers.
Hiya 🤗
Welcome to the Shift - a newsletter by Nika on culture, tech, walking and writing. For curious creatives building their own thing.
Why the Shift?
Because media is chaotic. Journalism is a struggling industry, and freelance rates have been stagnant for YEARS, so it’s about building something new and networked—through Substack and beyond—that empowers writers financially and emotionally.
If we can’t have a seat at the table, we better create our own damn table - Francesca Donner, the Persistent. Amen to that 🙏
We’re seeing a massive shift in how media gets made and who controls it. No more gatekeepers—the audience decides. Beyond pale, male and stale - legacy media learning from creators (and vice versa). Papers hiring Influencer Creator Correspondents, the Substack Motel, and the rise of worker-owned collectives.
It’s fast, messy and a bit Wild West—and also the most exciting and trusted area of journalism imo. People are paying for it! I’m here for it.
I started the Shift in 2020 to celebrate culture, amplify creators, and help shape the future of media. Tell big-hearted stories, share intel, and build community so we can figure this out together. We can achieve more collectively than alone.
I’m fascinated by the shift towards indie media, in service of culture, and the rise of entrepreneurship (the future of work), mobile offices, and portfolio careers—trying to make peace with my own!
These are heavy topics, so I promise you vintage gifs, jokes and joyscrolling too.
I want the Shift to be reader-powered, collaborative, and fun.
Nika :)
What You Get
A home for walking writers. Be part of the gang growing and shaping the Shift.
Free Subscription
Weekly(ish) posts and Bold Types creator interviews (Mondays).
Billy No Mates? Join our Writers’ Café (coworking and Walk & Talks).
Paid Subscription (Friends of TS)
An opportunity to go deeper, help me shape and grow the Shift, and support indie voices. Everything above plus:
The Roundup - what I’ve been reading this week (stay up-to-date without doomscrolling)
Access to the comments section (share your opinions and recs)
A shoutout for being fabulous, supporting indie media, and being part of this sub movement
However you support, THANK YOU. It means the world.
About Me
In a nutshell, I love a good story.
I believe in the power of writing (and walking!) to connect people and create a more compassionate world.
I’m an author, journalist, and proud mama of Julieta (just started at U of York so new beginnings for both of us). 12x book babies on health and wellbeing.
I’m working on / celebrating things I care about - mainly indie media, books, slow travel (walking*), creative careers and living well.
*My productivity OS. Because my feet are wiser than my head. No car - I walk a lot.
Outside the Shift, I run Firebird, a one-woman content studio.
I help tech + creator brands build authority with longform art/content.
NUJ London Freelance Branch Officer - supporting 3.5K freelance journalists.
Why Upgrade?
Journalism ain’t cheap.
I’ve been writing this letter for five years. It’s changed a lot but my mission is the same: celebrating culture, sharing stories (especially women’s), and shaping the future of media.
It’s an invitation to go deeper, co-create this with me, and bring your ideas and experiences to inform what I write next.
Wall of Love
They should frame this newsletter in the Louvre—simply a joy to read!—Eoin Whyte, Chief Revenue Officer & co-founder, Savvy.
Here to help with your content gaps! 💎
Nika writes a really helpful newsletter for the intersection of writing, the digital world and entrepreneurship, which can be a lonely place for many people. Her guidance is greatly appreciated.—Ann Marie McQueen, Founder & Editor, HotFlash Inc.
Nika has written 12 books relating to health and wellness. There is fun to be had as we make the Shift to work smarter and live better—recommended reading for Workforce Futurists!—Andy Spence, Founder, Workforce Futurist.
Gold star for reading this far. 🤩
Work and collaborate with me:
Email nika@nikatalbot.io | See my services at https://nikatalbot.io.
