Welcome to The Shift! ✨
🤗 Hiya
I'm Nika — a writer, solopreneur and mama to Julieta (off to uni soon).
The Shift: a weekly letter and community for women building a big life from a small biz. It’s curious and fun! Writing my way to freedom ✨
Men are most welcome too of course, if you want to support my goal — just know you might be outnumbered ;-)
Why The Shift?
2025 is a big year for independent media and creator-led journalism — the fastest-growing and most exciting space in journalism, imo!
I’m here for it.
As music journo Sean Adams wrote:
The rise of influencers and content creators isn’t just a trend; it’s a fundamental shift in how stories are told — and who gets to tell them. [CJR].
The pale-male-stale old guard may resist, but it’s made journalism more democratic, diverse, and community-led.
More writers are going solo or collective — building their own worlds and a direct relationship with readers, away from shifting algorithms.
Brands are starting to think more like creators, too — building trust through storytelling.
Now, another shift: AI is transforming our lives and work.
I’m a tech optimist. We all want growth, right? Bigger brains, more money. It’s empowering for solopreneurs. I also see the bigger picture: they’re trying to cure cancer with this.
I’m trying to get my RA (Wayne the Pain) into remission, which would make a massive difference to my quality of life. Bye, sausage fingers!
Just imagine: when AI’s doing the grunt work, we can get back to our Coffee Viennese, chatting and plotting.
What a time to be alive. I hope you’ll join me on this wild ride.
What you’ll find here
It’s a creative lab and a digital neighbourhood. A space to be curious, ask questions and get your voice out.
Free Membership:
💌 Weekly letters and interviews with members (Sundays)
🗺️ Explore our WorkFrom Map — find cool places to work
✍️ Write with me! Join our Writers' Café in Hastings & St Leonards
Paid Membership:
Want more? I’m building this Substack experience! Upgrade to paid to join The Shift Club — be part of the plot and help me shape this.
🎧 Listen to audio posts + full archive
📣 Share your skills and promote your biz via our community Bulletin Board [Go here]. If you fancy doing an interview let me know
🎪 Sync The Shift events calendar - cool things to do [Submit yours]
🧵 Join the chat - connect, ask questions, vent.
💬 A proper hello! I do regular virtual coffee chats to meet new members
Founding Membership:
💻 Everything above and join our quarterly group calls for accountability and peer support
However you support The Shift, THANK YOU. It means a lot to me.
About Me
In a nutshell, I love a good story. I believe in the power of writing to connect people and create a more compassionate world. I’ve been writing online since 1999 (remember Y2K? The Millennium Bug? We’re still here…).
I started The Shift in 2020 to explore where media is moving. I’m fascinated by the shift towards indie, subscription-based media, in service of culture — and the rise of portfolio careers, and travel / work from anywhere.
12x book babies
3x startups
3x awards
1x teen
I grew up in the golden era of women’s mags — fearless, fun, and a big part of female culture. They inspired me to move to London and try my hand at fr££lancing.
I was an early mama / sex blogger. In my 30s, I ran a digital mag for women, Rude. Loved it but burned out juggling love and money work with lone parenting.
So here I am, having another go and trying to grow - without the hacks and hustle. The Shift is my creative practice and a place to connect with other badass women doing work their way.
It’s ME SEASON :)
Outside The Shift, I run Firebird, a one-woman content studio.
Connecting brands with people and culture → This way, reader.
N x
Wall of Love
🗣️ They should frame this newsletter in the Louvre – simply a joy to read!
—Eoin Whyte, Chief Revenue Officer & Co-founder, Savvy
🗣️ Nika writes a really helpful newsletter for the intersection of writing, the digital world and entrepreneurship, which can be a lonely place for many people. Her guidance is greatly appreciated.
— Ann Marie McQueen, Founder & Editor, HotFlash Inc
🗣️ Nika has written 12 books relating to health and wellness. There is fun to be had as we make The Shift to work smarter and live better—recommended reading for Workforce Futurists!
— Andy Spence, Founder, Workforce Futurist
🗣️ If you’re interested in a lifestyle-first one-person model too, subscribe to The Shift, the newsletter for content entrepreneurs. Written by Nika Talbot, a fountain of knowledge in creating online.
— Ellen Donnelly, Founder, The Ask
Love these weekly letters?
🤩 Gold star for reading this far.
I love connecting with like-minded souls. Get in touch if you want to work together or find out more.
