TS #114: Thinking about a rebrand

Test your brand name; Own a piece of Substack; The Shift Hot 5

‘What's in a Name? Gift Cards, more than just a gift’ - a panel session at a industry conference I worked on recently. New research and a whitepaper exploring whether the name 'gift card' is still relevant today.

Gift cards are much more than a physical card and being used innovatively to help with the cost-of-living crisis. Employee rewards and incenti…