TS #114: Thinking about a rebrand

Test your brand name; Own a piece of Substack; The Shift Hot 5

‘What's in a Name? Gift Cards, more than just a gift’ - a panel session at a industry conference I worked on recently. New research and a whitepaper exploring whether the name 'gift card' is still relevant today.

Gift cards are much more than a physical card and being used innovatively to help with the cost-of-living crisis. Employee rewards and incentives, as a tool for budgeting and saving, and self-gifting is on the rise... 'You Card' is one suggestion.

Turns out people still like the 'gift card' name though – it has a nice ring to it. Simple and obvious. 

It got me thinking about my name for this project: The Shift – and whether it still fits. The newsletter has evolved since I started it three years ago. It was 'WorkLife Shift', which I shortened to The Shift. It had a broader focus, exploring the future of work and living, remote work trends, and freelancing.  

The name was an impulse decision. I looked down at my keyboard and saw the 'shift' key. Made me think of freelance shifts …