TS #112: The Newsletter Grand National 2023
Get ready for the world’s most famous steeplechase…
Afternoon, all. Here we are, then, the Newsletter Grand National!
AND THEY'RE OFF AND RACING! Substack into the lead, the clear favourite.
There's LinkedIn hot on its heels, looking determined. Beehiiv coming up on the inside…
We have some serious contenders in this race. WhatsApp coming up fast on the outside with its handy template! He's got big ambitions and wants to be the winner - in a league of his own with a 98% open rate.
Mobile newsletters, what a novelty! As they say, go where your customers are. Will he take it?
15 fences to run, and no one's fallen yet. Substack holding it steady.
OUT! Revue, Bulletin fall at the ninth. Revue and Bulletin both gone. Medium has drifted out to 100/1… struggling at the back of the field. LinkedIn leaning in… gathering pace, could she take the race?
There's Oatly Spam. An outsider! With a giant billboard ad for its new brand newsletter. Stopping us all in our tracks. What a cheeky move. A brand newsletter, of all things …
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