The Shift: Issue #27

Black Friday deals; How to reduce your digital footprint; Not more content, smarter content to grow your business.

This year’s Black Friday is expected to be the busiest on record because of Covid-19 and early discounts. 2020 has seen a 74% surge in online shopping as a result of global lockdowns. 45% of adults received more parcels during lockdown than ever before. Some sectors are booming - electronics, health & fitness, while others are struggling – fast-fashion …