The Shift: Issue #10
A Minimalist Approach to Business
Last July, I had to set up a limited company as clients and agencies won’t do business with sole traders for various reasons. This came up after I’d been offered the contract so it was a bit of a rush job. I registered with Companies House and sorted out business insurance (not easy when you have poor credit - finally got it sorted via a broker). I was a bit apprehensive as I like to keep things simple. Was it worth the hassle and expense of going limited for a short contract?
I went for it anyway as it was an interesting project with a big brand, well paid and could lead on to other things. I worked on it full time for six months and kept my other clients on reduced hours - pretty gruelling - a good practice run for the lockdown. I learnt how to handle an ever-shifting brief, multiple sign-offs and differing opinions on tone of voice. It felt good to be earning proper money. Going limited has made me think about my business as a separate entity. I’ve given my agency a name and it me…