How to be a thought leader ✍️
Redesigning worklife | #60
Thought leadership is a bit of a marketing buzzword - vague and cringey, and unlike lead generation, hard to measure.
There's no recipe for success.
What does it mean on a day-to-day level for your business - and how do you do it well?
The Portfolio Collective have invited me to speak at an event on 'Raising your flag and becoming a thought leader' and share my experiences on how I’ve done it with the future of work community and wider audience.
Thought leadership is about how people in your industry (and your customers) perceive you.
James Clear (the habits guy)
David Perell (the writing guy)
Pieter Levels (the nomad guy)
Amy Porterfield (the digital marketing gal)
Rosie Sherry (the community gal)
Bret Contrevis (the glute guy)
Ben Legg (the portfolio career guy)
A niche focus makes you memorable.
One of my clients, a property agent, wanted to be the No #1 international agent in Berlin. So we positioned him as the 'Berlin champion', and put his face on the side of their black cabs so he w…