The Shift

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100 Subs Quest | #158
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100 Subs Quest | #158

Summer challenge: Grow your email list

Nika Talbot's avatar
Nika Talbot
Jul 28, 2024
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100 Subs Quest | #158
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Featured art: @sophillustrates

Desk Notes

Please excuse the mess. Still building dreams. ✨

Fancy a summer challenge?

My friend

Lex Roman
is hosting The 100 Subs Quest throughout August for creatives who want to grow their newsletters.

Quests are short challenges where we work towards a shared goal—in this case, to add 100 new readers to our email lists. 

You get a mission you can do each week in two hours or less to get more subscribers. By the end of the month, you'll have tried four different methods to get subscribers and you’ll have grown your list! 

You’ll get a special quest workbook, an invite to a private community and you can win prizes just for participating. 

The Quest begins Tuesday August 6. Get your ticket here (This is my affiliate link and you’ll see me there!) 

Why I’m doing this: Growing an email list is hard, and it's more fun and motivating to do it together in a Quest format where we can cheer each other on. Plus, I’ll learn some cool growth marketing tips to share :)

Know people who want to grow their newsletters? Tell ‘em about this Quest and earn $10 for every participant you send. 

Nika ✨

To the quest!


Olympic Summer 🥐🇫🇷

Que les jeux commencent! Creative and messy—a celebration of the arts and the city. More Eurovision than Olympics, though. We needed Graham Norton doing the commentary ;-)

⬆Upvotes: Eiffel Tower laser display. Steampunk horse. Austerlitz Bridge. Celine Dion. Flying cauldron. Gojira/French Revolution surrounded by headless Antoinettes and fire. METAL lives on. Nadal’s smiley face.

⬇Downvotes: The rain. No sun sparkling on the Seine, sadly, only soaked athletes and instruments. It needed a stadium for circle power. Loved the inclusivity but it was hard to film. Lady Gaga. The Last Supper in drag - just NO. No Chariots of Fire.

Good luck, Team GB!

Alexis Ohanian aka ‘the umbrella holder’

Cool Reads

▶️Freelancer Magazine: The AI Edition. Guest editor, Heather Murray, on why she loves working for herself and being at the forefront of AI learning.

▶️How to keep a writer’s notebook [Katherine May]. Probably the longest relationship of my life, with notebooks. I like Rhodia, too. No fussy first page. 

▶️You’re the secret sauce: writing original content with AI [Saxifrage]. “The big unlock was reversing roles and getting the AI to interview me as the expert.”

▶️Brain Bump - Remember what you read in books/blogs and hear in talks/podcasts. Apply to have highlights of your work featured on the app.

▶️Working Mum Wisdom: My interview with

Abha Malpani Naismith
[Working Mums Club]. We’re both into AI, the future of work, and the future of our kids! 


My Internetland 

My quest: to help more women achieve financial freedom through entrepreneurship and AI. Here’s how you can help: 

✍️Buy me a block of writing time 

👩🏻‍💻Find a founder to collaborate with 

📚Visit my Bookshop - big list of book recs!

💌Go paid to support this newsletter & my mentoring via the Girls' Network

I use affiliate links and get a small commission if you use my code - thanks for your support!


Here’s my audio experiment with Wondercraft.ai, a text-to-speech tool that speaks in your voice.

Not quite there yet, a bit glitchy. I cloned my voice, but was American in one segment. I’ve fixed that, but it needs more emotion/pronunciation in parts. They’re putting me in another model that captures accents better. And topping up my credits as I’ve used ‘em all up messing about!

Love the musical overlay for the intro/outro. Very cool. I can see this will save me a ton of time turning my newsletter into a podcast - no filler words to fix with Descript. It also helps you edit your work as you can hear how it sounds.

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