The Shift: Issue #2

Backstage Business - Retail and the New Reality.

I worked with the GCVA on its first webinar this week - how retail is adapting to the new normal. Two hours, 90 attendees via Zoom - an excellent event. Full respect to the team who pulled it together and made it look effortless. People don't realise how much work goes into an online event. The backstage business; it's like a military operation. 

Five pe…