🎙️TALK: Sophia Smith Galer: how to rock on TikTok in 2024
Journalism on social media, non-icky personal branding, 2024 industry events, my Substack growth experiments.
Hi, welcome to 2024! I'm easing myself back into things so work-lite this week - emails, admin, invoicing. Taking the tree down today but keeping the fairy lights and North Star - it’s too grim otherwise. We’ve had eight storms since September, and it’s super windy here on the south coast. Need some more hygge!
Looking forward to hearing her thoughts on media innovation and TikTok across British news media and how to use it to grow your audience and business sustainably - what’s working for her on the platform?
How do you manage your time and avoid creator burnout? Lots of talk about creators ‘rightsizing’ i.e. downsizing. YouTuber Tom Scott quit this week after 10 years [The Guardian].
And the icky topic of personal branding and thought leadership as a soloist.