I couldn't make it to CEX this year, so I've compiled a post-event summary from socials. Got my piggy jar and am saving for next year!Â
Here are the big ideas and themes that shaped this year's event, plus some practical things you can do right now to grow your biz.
Big topics tackled? Algorithm chaos in Google and socials, the genius/evil of AI (including creating your digital doppelganger - thanks, Andrew Davis, for your sticky presentation phrase that, UGH, I can't shake!), owning your own land/community, showing your humanity, REALLY understanding your customer and adding VALUE before jumping to monetization. — Wendy Covey
1. Using AI to survive and thrive in a competitive market (automating content production, personalising user experience, analysing audience data). AI was top of mind, but as a tool to streamline and organise content production rather than for organic copy. The hype around AI is starting to die down a bit because it's becoming part of our everyday lives.
Just looki…