Big news from Joe Pulizzi this week - Lulu has acquired The Tilt and its Creator Economy Expo (CEX) event.
Lulu is a leading self-publishing platform that allows creators to publish and distribute books globally. They have been The Tilt's biggest supporter over the last two years - sponsoring their newsletter, CEX, and third annual content entrepreneur research.
They are on a mission to teach authors about the business model of content entrepreneurship (beyond books!). Loads of educational material on their site - toolkit, guides, Lulu University and more. You can even make a magazine!
Good synergies between the two, and this move positions them perfectly as a leader in the creator space.
I’m blown away by this news. Wow. It's a much faster exit than I expected - just two years since The Tilt launched, still a toddler—a speedy trip from Part 1 to Part 8 of Content Inc.
Congratulations to Joe and Pam, and the team. I'm excited to see how this will evo…
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