On nimble power and driving industry conversations | #122
"The only way to succeed in media is through niches."
I just queued for 15 minutes and paid £11 for two scones.
On autopilot and about to swipe my card when my brain registered the price.
“Is that right? £11 for two scones to take away?” The waitress nodded her head. “I know. I’m sorry. It’s the cost of the ingredients. Everything’s gone up.”
I’m in a multi-award-winning free-from tearoom in an old fishing lodge. Set in a hamlet with lakes, a caravan park, a working farm and walking trails - mostly locals and a few tourists.
I looked around, and the place was packed - families, kids, dogs under tables, people on laptops. Not one table left outside on the terrace.
Going niche is big business. They’ve gone an inch wide and a mile deep - offering over 50 gluten-free cakes and bakes. Crazy combinations to surprise and delight the customer.
Would’ve been helpful to have the prices displayed on the menu though…
I’m sure it wasn’t this expensive last time I came, but here we are. The cost-of-living crisis - one year on.
Not seeing much evidence …
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