đ„New email rules | #136
How to prep for upcoming changes. PLUS: Newsletter Talent Directory!
I did a Lunch & Learn yesterday on the new Google/Yahoo email requirements with the Unemployables.
BIG changes coming in Feb. Everyone with an email newsletter needs to pay attention to this! (lots of noise/panic, etc; it feels like GDPR all over again).
Presentation by MV Braverman, founder of Your Tech Maven - she did a good job simplifying complicated stuff for us non-techies.
Hereâs a summary of what you need to know.
Whatâs happening?
Back in October, Google and Yahoo released new guidelines for mass mailers in February to protect against spam, phishing, and fraud - and for better deliverability.
Thereâs a big focus on authentication - mail sent without proper authentication may go to junk/spam.
What is a bulk sender?
Google: >5K marketing emails to free Gmail accounts in one day
Yahoo: âThereâs no hard numberâŠif youâre sending a lot of the same emails to a lot of people, youâre a bulk sender.â - Marcel Becker, Sr DirâProduct Management, Yahoo, quoted in the Google aâŠ
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