New email rules
How to prep for upcoming changes. PLUS: Newsletter Talent Directory!
I did a Lunch & Learn yesterday on the new Google/Yahoo email requirements with the Unemployables.
BIG changes coming in Feb. Everyone with an email newsletter needs to pay attention to this! (lots of noise/panic, etc; it feels like GDPR all over again).
Presentation by MV Braverman, founder of Your Tech Maven - she did a good job simplifying complicated stuff for us non-techies.
Here’s a summary of what you need to know.
Back in October, Google and Yahoo released new guidelines for mass mailers in February to protect against spam, phishing, and fraud - and for better deliverability.
There’s a big focus on authentication - mail sent without proper authentication may go to junk/spam.
What is a bulk sender?
Google: >5K marketing emails to free Gmail accounts in one day
Yahoo: “There’s no hard number…if you’re sending a lot of the same emails to a lot of people, you’re a bulk sender.” - Marcel Becker, Sr Dir—Product Management, Yahoo, quoted in the Google a…