The Shift: Issue #9
How newsletters are redefining media (and how they can help grow your business)
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An independent publication about remote work, creativity, and crafting a meaningful life.
“For me, the newsletter is the most important tool that I have in building a global denim brand. Second only to the sewing machine” - David Hieatt. ‘Scrapbook Chronicles’ has become a cult offering from Hiut Denim Co and it’s grown his company by 25% each year for the last three years.
Pretty cool, huh. For a humble email newsletter (which costs next to nothing to produce, just your time).
I’m obsessed with newsletters. I subscribe to loads - business, marketing, remote work, fashion, travel… new ideas, inspo, fab design - they are a THING. As is newsletter curation - there’s so much great content out there, where do you start? Check out Really Good Emails. Email is such an old school platform, but it’s not going anywhere. I had my first Hotmail account 20 years ago when backpacking around Australia pre-mobile brick (I thought I had to go back to the same internet cafe to send emails til someone p…