God Save the Brands đ
Work: Redesigned | #93
I was in a Zoom meeting at home when the news about the Queen broke.
âThe Queen has just diedâ, my colleague posted in the chat.Â
Nobody said anything, and the meeting continued, business as usual until the chair eventually spoke up: âDid someone say the Queen has died? Itâs a pity the last face she saw was Liz Truss.âÂ
I kept re-reading his words, and for the rest of the meeting lost focus.
Maybe it was shock, the Keep Calm and Carry On British thing. I wasnât expecting a two-minute silence but making a joke of it felt hugely disrespectful.Â
I had one thought running through my mind.
I donât want to work with people who donât respect the Queen. A wife, a mother, a woman, and a fantastic role model who served her country for 70 years â the Queen who almost wasnâtâŠÂ
Just two days earlier, she was on her feet welcoming Liz Truss as our new PM â her last official duty before she died. That must have had a huge impact on Liz Truss.
Maybe she feels a sense of honour and obligation to carry that legacy. I felt that in the speeches she gave this week.Â
Flashbulb memories. We remember where we were when big things happened.
When Diana died in 1997, I was in my tiny room in Maidstone, glued to my portable TV. Iâd just started my first job in telly at the Maidstone Studios, and my landlady was a huge fan of the Royal Family â she had mugs and memorabilia all over the house. She came home from work, and we sat staring at the screen, drinking endless cups of tea.
After the Zoom call, I lit a candle and went to the shop to buy a chocolate cake, ate two pieces for dinner, had a bit of a cry, and watched the news.
The following day, I had a text from a client asking if I could do a social about the Queen. Why the rush? Your audience isnât going anywhere. LinkedIn was a ghost town â official news aside â until the brand tributes started rolling in.
Do you post or not when a big thing happens?
Itâs hard for brands to get it right. Post nothing; you may be seen as uncaring and out of touch. Post too much or inappropriately, and God forbid - carry on selling your products & services, and you risk a backlash. Being seen as insensitive and opportunistic.Â
See here the best and worst brand tweets about the Queenâs death [via Matt Navarra]. Some people were even telling him to give it a rest.
Bizarre content. Black boxes with white script. Changing company logos to black â er, no, Dominoâs. Playmobil!! The entire McDonaldâs system? Iâm not sure what Thomas Cook was thinkingâŠ
I saw a charity shop in Battle with black outfits in the window. I get it, but it feels off-brand.
Queen Elizabeth had a strong brand image â close your eyes and picture her. What do you see? I see bright blocks of colour â fun outfits and her trademark loafers â that canary yellow jacket was my favourite. A cheeky smile and a twinkle in her eye.
Always a sharp dresser. Why not have a window display with neon colours as a tribute? That would be more fitting.Â
Paddington Bear got it right. Short and sweet. Love that she was up for that. Always keep a marmalade sandwich in your handbag for emergenciesâŠ
In the end, I put this out for the client.Â
What a weird week itâs been. Storms, flash floods, rainbows, record-breaking heatwaves, huge moons. Back to school. A new PM. The Queen died. A new King.
Lots of emotional speeches and storytelling bring people together.Â
Lizâs speech was good but sombre. A nice touch of humour from Boris and Theresa May â I love the cheese story. I imagine the Queen putting her foot down, driving around Balmoral, and stopping to chat with the stag.Â
I thought Charlesâ tribute to his âdarling mamaâ was lovely â especially the last line about flights of angels.Â
And the 96-year-old woman who summed it up eloquently on Channel 4 News. Sheâs had a good life. Thatâs the way to go - no hospital, working till the end. Welcoming the new PM two days before she died.
I bought myself a vintage Pringle cardigan and a silk skirt - work event in London this week and will go pay my respects (more agonising about whether to cancel such things as weâre in a period of mourning, but itâs not the state funeral and I think the Queen would want business as usual).
The Queen has received a piece of Pringle knitwear every year since 1947 and wrote a thank you letter back each time.
Sure it will be a beautiful funeral đ
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My mum's Irish (from the Republic) so she is not necessarily the greatest Monarchy supporter, but she respects her. I saw the Queen once, in 1984 during French President Mitterrand's state visit, and I was only a kid but managed to hold my camera over my head and take a photo of them passing by in the Mall.
This was pure pot luck when visiting Buckingham Palace - my mother and I were in London to meet up with relatives from Rotherham, who came down by train, and we had no idea about the state visit occurring at just the time we were at the palace. There is something to be said for being in an excited crowd when the Queen passed by. She was the ultimate celebrity, and did it with charm and a humility that's hard to criticise.
Well said. I guess both attention spans & appreciation quotients have gone down in the society today. Being a crown leader let alone woman for 70 years is no joke.