DIY PR: Get your biz in the press! | #144
Build your media profile (and get paid to be interviewed)
Hello from London! We're back at Bankside for the weekend. It's hard to beat for culture: Tate Modern, Borough Market, St Paul's, Globe Theatre (last week of Romeo & Juliet!), BFI, and Foyles, all on your doorstep. And brilliant buskers on every corner—it makes my heart sing!
I'm writing this in the lobby at CitizenM. Good vibes, arty and cheery with books, mags and big desks - all set up for co-working. I've been self-employed for years, and I still find it hard to take time off during the holidays, so the laptop comes everywhere with me. I don't even like missing a week of this newsletter!
I had a pitch this week from a PR agency looking for clients. It must be my LinkedIn Company Page—folks assume you've got employees and a marketing budget. I've been pitched all sorts lately—SaaS services, headhunting, office space, apps, executive travel—and a few PRs offering their services. Spring vibes and the start of the new financial year…
I hired a local f…
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