Content Auditing 101
My process, tools + templates to set your content up for success
I'm halfway through a content inventory and audit for a client.
I've been down lots of rabbit holes, so I thought I'd share my process and what I've learned.
It's inspired me to audit my Substack/website/socials to help me plan and improve my digital content for 2024. As we’re approaching roundup season, now’s a good time to do it.
Step one is to inventory your website(s) - my client has 12 for different markets/countries each doing their own thing, so it's not ideal. The goal is to have TWO websites (B2B and B2C) to consolidate and streamline their comms.
Crawl your site(s) - use Screaming Frog to pull raw data and export it to a spreadsheet. Much quicker than doing it manually though you still have to rejig the URLs to match the site navigation to get a sense of how things flow. Groovy tool, and you can crawl up to 500 URLs for free.
The latest version (v19) has an 'issues' tab - an overview of things you can do to improve your …
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