Content Auditing 101 | #130

My process, tools + templates to set your content up for success

Bring back the Stormtrooper helmet! Visual: Will Porada

I'm halfway through a content inventory and audit for a client.

I've been down lots of rabbit holes, so I thought I'd share my process and what I've learned. 

It's inspired me to audit my Substack/website/socials to help me plan and improve my digital content for 2024. As we’re approaching roundup s…