Great article this week by Mark Schaefer on ‘How to beat ChatGPT and the new wave of Content Shock’. Thanks to Mark @YATM for sending it on - it is a motivating rallying call for summer 2023. Read it here.
We’re all becoming 80% replaceable with AI.
“If you’re a creator just starting out today, the amount of content in the ChatGPT Era must seem like a major hurdle to success. It is. And there is only one solution: Focus on the 20% ChatGPT can’t touch.”
It’s an update on his original article (2014) on why covering the world with content isn’t a long-term sustainable strategy for businesses. “The global warming of content marketing is in view.”
Fast forward a few years, and we’ve had panic publishing with Covid-19 – businesses whacking up website content, over-communicating via email, and digital event overload to try and stay connected.
Gerry McGovern talks about the ‘Invisible Crisis’ of managing and storing all this data. It’s mindblowing that 99% of data has been produced in the last ten…
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