Celebrating creativity | #146
World Creativity and Innovation Week, the State of Creativity, and Cannes Lions 2024
The impossible takes just a little bit longer – Marci Segal, Creativity Crusader
Happy World Creativity and Innovation Week! I was curious about who founded this, so I looked at the backstory. Marci Segal began studying creativity in 1977 and thought, "Wouldn't it be great if people knew how to use their natural ability to generate new ideas, make new decisions, take new actions and achieve new outcomes to make the world a better place and to make their place in the world better too?"Â
So, she set off on a quest to make the world a better place for creativity and free people's thinking to create new futures. It began in 2001, and 23 years later, it's now a UN International Day of Observance to raise awareness of the importance of creativity and problem-solving.
"We have a day because the UN sees we need to have new kinds of thinking to face the challenges ahead of us," - the 2030 Agenda & Sustainable Development Goals (worth thinking about how your biz is supporting…