I’ve been tinkering around with my Google Knowledge Panel this week. I have an old one from 2007 when I wrote my first book, which is outdated now and looks a bit sparse.
Google still dominates online search results, so I’m keen to grow and improve my KP – it’s your digital business card and the first thing people see when they look you up online.
If you don’t have a Knowledge Panel, you look like a nobody. So, it’s a really good way to push yourself up the career ladder as it were, to be recognised as a leader in your field—Jason Barnard, the Brand SERP Guy.Â
I clicked on the dots next to my name and suggested an edit. I added a a short bio, but they rejected it. That info comes from the Knowledge Graph, Google’s information collection about people, places, and things.
So, back to the drawing board. I have to educate Google!
Google is actually a child, thirsty for knowledge who wants to understand the world. It doesn’t care about notability; it just wants to understand everything.
I’m wor…
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