Brian Clark on AI: 'Be a leader, not a creator'
Your go-to mission plan 🤖
I did a webinar with Brian Clark on ‘How to Become a Market Leader in the Age of AI’.
Why radical change is a leadership opportunity for savvy marketers, and how to navigate these uncertain times.
AI is one of the top 5 big disruptors. Now the hype has died down regarding ChatGPT, it’s time to pay attention. AI is being baked into everything, and we still don’t know what the impact will be on the broader job market.
He shared an important paper in Gen-AI [MIT], which found people preferred the AI content over human content. A bit depressing, but “change brings opportunity - this is opportunity on steroids.”
Beat the ‘push button’ crowd
The basic advice we’ve been given is you’ve got to be human - not very useful. The ‘Be human’ mantra has been chanted since the early days of blogging - fighting against corporate jargon and non-sensical marketing speak.
We need to be ‘more human than human’ – Tyrell’s motto in Bladerunner.
By intimately understanding human psychology …