The Shift: Issue #5
7 Steps Brands Can Take to Show Black Lives Matter.
Blackout Tuesday is a collective action to protest against police brutality and racism.
On Tuesday, June 2, businesses taking part were encouraged to stop operating and show their support in different ways. My social feed was full of black squares tagged #BLM, #BlackLivesMatter, #BlackoutTuesday, and #TheShowMustBePaused – the hashtag created by two women as a day of reflection and conversation for the music industry.
It felt like more brands were on board and speaking frankly – using the words ‘black businesses’ rather than ‘diversity’ for one. But are they doing it out of genuine compassion and a desire for change or because of peer pressure and corporate crisis management? It’s easy to post a black square online and hashtag a movement, but there's not much point unless you're taking action behind the scenes.
Will the interest in black-owned businesses continue beyond the current news cycle, and create lasting change?