The Shift: Issue #5
7 Steps Brands Can Take to Show Black Lives Matter.
Blackout Tuesday is a collective action to protest against police brutality and racism.
On Tuesday, June 2, businesses taking part were encouraged to stop operating and show their support in different ways. My social feed was full of black squares tagged #BLM, #BlackLivesMatter, #BlackoutTuesday, and #TheShowMustBePaused – the hashtag created by two wome…