The Shift: Issue #6

Shaking Things up in Advertising – The Gerety Awards.

Joe Brooks and Lucia Ongay were at another advertising awards event full of white, middle-aged men in black suits (this time it was really obvious).

“This is bullshit, we have to do something about it,” said Joe.

So, they did something radical and started the first advertising awards show with an all-female jury.

They launched the Gerety Awards in 2019 wi…